SPOT-ON CARS

 

Lines Brother the owners of the Triang Brand of toys where always looking for new markets. In the late 1950's it was becoming clear that the Diecast Car Market was a booming sector of the toy industry. Lines Brothers decided to create there own brand with a new factory being opened in Belfast.

Dinky Foden Lorry and Guy Van

Spot-On Ford Zodiac

The Spot-On brand was introduced in 1959 with a 1:42 scale right across the range, meaning that all there models where compatible with each other. The objective of Spot-On was to make true-to-life models that also served as toys. The goal was that models be detailed but robust Spot-On models were well-made and heavy. Spot-On tried first to establish itself in the British market, concentrating on a choice of model cars that were familiar in the United Kingdom Even the name was one more easily understood in the UK. Thevlarger size and smaller production numbers, made Spot-On models more expensive than the competition. Consequently, they made a relatively small impact on the toy car market. However, backed by the Lines Brothers empire, the product range did not need to make an immediate profit to survive.

Dinky and Corgi were both a little loose with their scale – typically around 1:48 for cars, but Spot-On decided always to be exactly "spot-on" in 1:42, because models were built to fit into "Cotswold" village style playsets. The company then naturally adopted this same scale for buses and commercial vehicles which made these models larger than most Dinky and Corgi toys. The 12 wheel A.E.C. Mammoth Major petrol truck, for example, lived up to its name in toy form and was massive compared to toy trucks from other manufacturers that were often pared down to a more manageable 1:64 scale

Spot-On AEC

Spot-On AEC Lorry

Spot-On introduce some innovations. The Volvo 122 "Amazon" had a working sunroof. On some models detailed interiors were featured with appropriately dressed drivers and passengers, several cars were redesigned to incorporate battery powered working headlights (these cars had no interiors). The lineup was particularly British and often focused on British cars not always popular internationally.

By the mid 60's the range had grown to over 100 vehicles along with scale buildings and road signs. However by this time Lines Brothers had taken over Meccano Ltd along with its more established Dinky brand. Spot-On was the victim of this take over it being dropped in 1967 in favour of the Dinky Range.

 

 

MAIN EVENTS OF THIS COMPANY

  • 1959 Spot-On Cars launched with a 1:42 scale
  • 1964 Lines Brothers take over Meccano Ltd including Dinky Cars
  • 1967 Spot-On range dropped in favour of Dinky